I’m Felicity, a UX/UI designer based in Sydney.

With a background in ecommerce, web and app design, I create clean, creative, conversion-friendly digital experiences.

Select work

  • Skin Gym

    UX/UI design for Skin Gym’s custom Shopify theme.

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  • Go-To Skin Care

    A fun, uncomplicated skincare brand by Zoe Foster Blake. UX/UI e-commerce design done in house, working alongside art directors and copywriters.

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  • Michael Arthur Diamonds

    UX/UI design and image art direction/production for a custom Shopify site featuring an engagement ring builder with live diamond API feed.

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  • ABC Entertainment Games

    Designing an original, web-based game in collaboration with the ABC Entertainment team

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  • Image of a TV and a mobile device showing a screenshot of an interactive video web template

    Video Chapters

    Refining an interactive web template for educators. ABC Innovation Lab x ABC Education.

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  • Nood Co.

    Luxury concrete sinks handmade in Perth, Australia. UX/UI e-commerce design, built on Shopify by Prosper Digital.

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  • Showpo

    UX/UI design for Showpo’s iOS and Android shopping app.

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  • Person's hand holding an iphone, looking at a content streaming app.

    ABC ME

    UX Design for a children’s content streaming app. Built on both iOS and Android platforms.

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Have a project to discuss?