I’m Felicity, a UX/UI designer based in Sydney.
With a background in ecommerce, web and app design, I create clean, creative, conversion-friendly digital experiences.
Select work
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Skin Gym
UX/UI design for Skin Gym’s custom Shopify theme.
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Go-To Skin Care
A fun, uncomplicated skincare brand by Zoe Foster Blake. UX/UI e-commerce design done in house, working alongside art directors and copywriters.
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Michael Arthur Diamonds
UX/UI design and image art direction/production for a custom Shopify site featuring an engagement ring builder with live diamond API feed.
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ABC Entertainment Games
Designing an original, web-based game in collaboration with the ABC Entertainment team
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Video Chapters
Refining an interactive web template for educators. ABC Innovation Lab x ABC Education.
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Nood Co.
Luxury concrete sinks handmade in Perth, Australia. UX/UI e-commerce design, built on Shopify by Prosper Digital.
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Showpo
UX/UI design for Showpo’s iOS and Android shopping app.
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ABC ME
UX Design for a children’s content streaming app. Built on both iOS and Android platforms.
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Have a project to discuss?