ROLE
UX/UI Web Design

TEAM
Rowena New–Art Direction
Go-To Skin Care Team

YEAR
2019

Project goal

Go-To Skin Care were focused on re-platforming their current website onto Shopify. This was to make future marketing campaigns quicker to execute, and to give greater flexibility to copywriters/content editors.

They also wanted to refresh the brand so they could ‘grow up’ the look and feel to reflect its maturity at being online and in business for 5 years.

Approach

We created a list of ‘must haves’ for the new website and agreed that finding a theme with as much of this functionality was important. The theme would be heavily customised to reflect the re-brand. 

Less critical but still important features were captured so that they could be worked on post-launch.

The result

A playful, dynamic online store that weaves the strong brand values throughout. It was important to be transparent with Go-To’s customers by simply and clearly showcasing the ingredients and product benefits.