Every project begins with a collaborative deep dive into your goals, audience, and challenges. Together, we’ll map out what success looks like — ensuring the final product meets your business objectives and creates meaningful experiences for your users.

Focus areas: User research, Workshop facilitation, Competitor Analysis

Your online store should feel like a natural extension of your brand — visually compelling, intuitive to use, and designed to sell. I create Shopify and ecommerce experiences that combine clear UX, strong storytelling with creative, modern, conversion-focused design. Whether you need a completely custom theme or a branded template, I can help you achieve a beautiful, high converting store.

Bringing visual clarity and cohesion to your brand across web, content, and photography.

I offer creative direction that helps your brand show up consistently and with impact. This includes planning and directing ecommerce and campaign photography, refreshing or refining your brand identity, and applying your branding in a more elevated, intentional way across your website. Whether you’re evolving your look or launching something new, I help ensure every visual touchpoint feels aligned, polished, and purpose-driven.